How to Lead

Who can be a leader?
Anybody, there is no single type of leadership. The most important thing is to be yourself. There are different great founders: with a technical background, salespeople, strategists, etc. They all have one thing in common: a sincere belief in their company and product. If you try to imitate someone, it won’t work. Your team will sense the falsity, people always are very sensitive to this.

What characteristics of leaders can be distinguished?
- Think and broadcast clearly and transparently. If you’re well understood, and you do understand what you are communicating, that is the first step to success. Communicate your priorities clearly and consistently.
- Treat employees with respect and don’t devalue their contributions. A leader doesn’t win on their own, but together with their team. «The king is played by the retinue». Seek to hire people who are smarter and more qualified than you in certain areas. Give them a leeway within the scope of the tasks they perform. Tasks will align with the strategy if you follow the previous point well.
- Integrity in commitments. Don’t deceive anyone about where you are taking the company. Be consistent in what you do, otherwise it will be hard to expect consistency from your employees.

What’s the secret sauce?
The trust in the leader from employees, investors and others. And the leader’s trust in them in return.