How to Get Startup Ideas
The startup ideas that make a successful business don’t emerge on their own. It’s impossible to come up with a successful business through long and extensive discussions about cool startup ideas. Such ideas grow organically when you face the problem yourself.
There are two important things here:
1. You’ve faced the problem yourself and experienced the inconvenience. Preferably, if you’ve lived it several times. And you got so freaked out by it that you found no other solution to the problem than to create your own startup.
For example, I launched a dating startup with immediate without a chat, because I experienced the agony of using Tinder, where it takes around two weeks from a match to a meeting.
2. You encountered the problem in its natural environment. You haven’t artificially tried to create a situation where the problem occurs. Or you didn’t go around the world looking for a problem to solve with your own unique solution. Rather, you’ve encountered the problem in the situation in which it occurs. The best confirmation that you did it right is being able to validate the presence of a problem with other people in similar situations.
For example, I faced the problem of searching for projects or a job with relocation, because all my network was within Russia. So now I understand well those who are looking for a job with relocation and don’t know where to start. This helped me and Intch to quickly launch a relocation project in Sweden.
The size of the market and your ambition at the idea and problem discovery stage is still important. The most important thing is to go look and see how other people and companies are solving this problem right now.
There are two important things here, too:
1. You don’t have a hallucination and such a problem exists. You are not the only one who sees the problem. The problem causes monetary/emotional/temporal damage that can be measured.
For example, Snapchat solved the problem of users sending each other dickpicks and nudes without long term consequences to the sender by adding self-destructing photos.
2. There is no solution on the market that solves this problem well. You and others are using some kind of band-aid solutions and poorly adapted products to solve their problem.
For example, Stripe came up with a suitable solution for accepting payments in online stores. Well there just wasn’t anything suitable specifically for online payments for online businesses.