How do You Distinguish a Pain Point from a Wish?
It seems easy. The distinction between a pain point and a wish is a material or emotional damage that can be assessed. Drop the mike.
Truth be told, pain is often very difficult to catch, and you have to separate it somehow from socially approved responses.
I’ll give you an example based on our case study with the failed dating startup Hola! Dating app. I conducted over 1000 interviews on the topic of online and offline dating, the vast majority said they liked offline more. But do people want to do something to make those offline dating experiences happen more often? Actually, they don’t.
When we asked more specific questions about offline meetings, it turned out that this way the emotions are sort of brighter. But most importantly, meeting offline is like a real date, like those of our parents. That is, technology has already won and Tinder is the main place to find new acquaintances, while most still live illusions of a fairy tale with a princess/prince offline.
Let’s go further, offline is really more effective, but Tinder has nothing to do with it. Relationships can’t be built just online, kids aren’t born that way yet and shared pics aren’t posted on Instagram either. Courtois love online, of course, blossomed, but the need for sex and affection is not solved. Offline is better in the context that most relationships and marriages still happen with people who studied and worked together. Here’s no getting away from the fact that business is better done with people you’ve known for a long time and worked side by side for several years together.
Statistically, the weather tomorrow will be the same as today in 85% of cases. Almost the same with relationships, they are likely to succeed with those whom you have known for a long time and have a common circle of acquaintances.